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With almost a decade in the telecom industry and a business etiquette training programme under her belt, Modex’s Business Development Manager – Enterprise is passionate about reading, researching and absorbing information, but she’s also a creative person by painting walls in her free time. Discover more about Elena and her professional journey in this new #WeAreModex interview.

“I believe in continuous learning, so my studies happen every day, although not in an academic format for the past couple of years”, says Elena at the debut of our conversation. Elena graduated from Alexandru Ioan Cuza University – Philosophy and Social-Political Studies, which “proved great at shaping the way I work today.” Since then, she has taken all kinds of classes and certifications yearly, mainly for self-development, networking and improving sales and business development skills.

The telecom industry and a business etiquette training programme

“After several student jobs in several countries, I finally laid down roots in telecom, doing voice trading”, continues our colleague. “That meant the entire sales cycle: from building my portfolio of accounts to working daily with these accounts to increase my company’s numbers. Which I always did! While it seemed like rocket science in the beginning, I stayed for almost 10 years in this industry, which has been very good to me.”

Next after the telecom industry? “A project close to my heart which remained an idea for far too long prior to that: a business etiquette training programme for professionals, for which I obtained a certification, prepared classes, opened an office and bought champagne for my students. Then the pandemic came, the project remained a bit in pending, but Modex happened to be looking for someone like me at that time. Good things and great projects came out of that.”

Elena Scherl 4Working hard to master things

Were there any challenges in Elena’s career she had to overcome? “No particular challenges aside from starting my first proper job in a field I knew nothing about. I’ve worked hard to master things, know and do more than my jobs’ requirements in order to help the companies I’ve worked for grow, as well as to grow as a professional. Once I switched industries, many years later, and started working at Modex, the same anxiety was there at first, not feeling knowledgeable enough. This time, however, I felt more confident that I could master it if I just put it in the work.”

Would Elena do something different in her career if she had the chance to start all over again? “I’m grateful for my professional path and the good things that came out of it. If I were to take another career path, I would be a teacher or a trainer of some sort. I like working with people and the satisfaction of contributing to their growth.”

Making the switch to Modex

Curious to find out how Elena joined Modex? “I started working for Modex in June 2020, mid-pandemic. Met my current boss in a pub through a common friend, had an easy conversation, followed up as one should properly do. With a thank-you and a business cooperation proposal, and then he got back to me with a job offer. Which I’ve accepted and I’m happy I did.”

Elena shares more details about her job at Modex. “I do everything to open doors and get leads: attending events, networking, mentoring start-ups, endless research on various industries, developing strategic commercial and technological channels and partners, onboarding partners, meeting people, educating people (webinars and educational events), tailoring presentations and materials, qualifying opportunities. I’m trying to reach that sweet spot where I can show potential clients where exactly Modex’s unique enterprise-blockchain solutions could really add value in the long-term. It’s not about bazaar sales, but about really setting up connections and making everyone I meet trust the company I work for.”

What does it take to be a good Enterprise Business Development Manager? “Life experience and being socially comfortable. One should have stories to tell, mistakes made, confidence built up. Eventually money always comes if the focus is – first of all – on building genuine relationships with people”, believes Elena.

Elena Scherl 1A lot of trust and freedom at Modex

Elena goes on and speak about what she likes the most at Modex, but also what’s the working environment like here. “I like that Modex has palpable expertise. I take my kick out of success stories, so it makes me proud that I have the right people in the company to build outstanding solutions not only for enterprises, but also for public sector institutions. So as a regular citizen, when I see this coming back to me indirectly, it feels good to know I have also contributed.”

As for the working environment, Elena says that there’s a lot of freedom and a lot of trust. “We can comfortably say what we think, wear what we like and make our own schedule. I find that invaluable, to be trusted that I do my work regardless of certain factors. I believe that Modex is in a good place in terms of atmosphere, colleagues, perks and what it has built so far, and I expect more good things to come.”

Blockchain’s potential in the enterprise sector

How did the enterprise sector evolve over the past years and how big is blockchain’s potential with companies from this field? Here’s what our colleague has to say about this: “It has evolved at an amazing speed as everyone’s knowledge on blockchain has broadened. So, we’ve moved from teaching people about blockchain technology to discussing very particular use-cases and how exactly we could help. We’ve seen great projects for small use-cases being implemented on the market and small projects with a huge impact. Either way, putting in place a blockchain-based solution lays the foundation for strategic reinvention of processes, as well as new business models that wouldn’t be possible otherwise. I think we’re at a point where enterprises are starting to understand that blockchain does not solve every single problem, but it can solve a lot of existing issues and bring a unique combination of benefits in a single shot.”

How important will the blockchain industry be in the near future? Elena shares her thoughts on this: “I don’t see blockchain as an industry, it’s not sitting in a corner somewhere, solving problems on its own. It’s a technology that requires people to leverage it in innovative ways. In the near future I expect to see more small projects implemented using enterprise-blockchain, especially in highly regulated sectors, paving the way for really large, national or regional projects that can really reinvent an industry.”

Elena Scherl 5